Whitepaper
ROI for Usability Enginerring
Abstract
Investing in usability is the first step towards making a product successful. Usability makes the product more likeable and its use more seamless and easy. It helps in increasing customer satisfaction and productivity, and builds customer trust, inevitably resulting in tangible cost benefits. Usability helps in building and moulding public’s perception of the company thus affecting its brand value and market share.