Abstract

Think of financial systems and you think of complex and archaic systems with little or no user-experience. But, with the introduction of Rich Internet Applications (RIAs), all that is set to become a passé. Rich Internet applications are well suited for financial services interactions that are extremely complex, rely on graphics and models, and often require data from multiple sources. Customer experience professionals at financial services institutions should identify various areas where RIAs can have a big impact and connect these richer experiences into the overall flow of their sites.


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