Choosing right.

Leveraging on expertise and experience.

Esberi’s user-centric design helps you generate increased revenue & productivity, and more satisfied users at a minimized overall cost.

Today, customers are looking beyond the flowery branding messages for experiences that really match up to the hype surrounding it. If your product doesn’t deliver what it promises to, then it’s not good news for your business!

With the user-centric design approach, we ensure that your users’ needs are correctly reflected and represented in your projects, thereby reducing the risk of non-adoption.

Business benefits of UCD

Increased revenues: If your product offers better user experience, then more users will choose to use it, and buy it, over the competition. Microsoft Excel back in the 1980s, by its sheer ease-of-use ousted Lotus 1-2-3 as industry leader. It worked for Apple, late to market with the iPod but now the market leader due to their superior user experience.

Greater customer loyalty: Right user experience, makes loyal customers reducing customer acquisition costs dramatically. Mobile phone manufacturer, Nokia attracts loyal, repeat customers by delivering a great user experience. Nokia’s reputation for ease of use is their USP, which influences purchase decisions.

Reduced customer service costs: Products that offer better user experience save big on customer service and support costs. Migrating customer service from call centre to the web is another key cost-cutting strategy for many businesses. But customers will only move online if they find the service easy and convenient.

Reduced project costs and timescales: User-centric design involves iterative design, user research and usability testing – all of which take time and money. So how can adding these to a project save you money?

• UCD builds clarity and consensus within your stakeholder group. By bringing in facts about user behaviours and needs, you can focus stakeholders on an objective goal: customer satisfaction. This means fewer misunderstandings, stronger management support and less time wasted.
• UCD reduces expensive change requests. Research shows that up to 80% of change requests on a software project can be caused by “unmet or unforeseen user requirements”. Change requests are expensive and slow during development, and changes after launch are even worse – up to 100 times more expensive than getting a feature designed and implemented right first time.

ROI on User Experience

For organizations to get a higher return on investment, customers need to adopt your product in large volumes. This is only possible if the product achieves high levels of customer satisfaction.

More often than not, products are delivered cheaply, but they don’t deliver customer satisfaction thereby don’t achieve large volumes. This results in a significant shortfall in revenue, and some expensive reworking to do – or a failed project.

The message is loud and clear: Time to volume is what matters for the bottom line. UCD projects deliver high levels of customer satisfaction with engaging experiences, so that you achieve high volume more quickly and reliably. It’s an efficient, effective, smart, low-cost and low-risk approach to delivering a successful user experience.